THE SIGNIFICANCE AND TRANSFORMATION OF TRADITIONAL VALUES

Abstract

The article is dedicated to a philosophical analysis of the significance and transformation
of traditional values in modern society. The author explores how traditional values, such as family,
morality, and religion, form the foundation for social interaction and personal identity. Through
the lens of the ideas of Immanuel Kant, Friedrich Nietzsche, and Charles Taylor, two main
positions are examined: a deontological approach that asserts the unchanging nature of moral
norms, and a critical perspective emphasizing the necessity of rethinking traditional values in
contemporary contexts. The article analyzes the influence of globalization, technological progress,
and media culture on the transformation of values, as well as raising questions about the loss of
moral anchors and moral relativism. It discusses the risks of the fragmentation of public meanings
and the weakening of social ties, leading to increased loneliness and nihilism. In conclusion, it
emphasizes the need to find a balance between preserving traditional principles and adapting to
new conditions to ensure the stability of society.